Your business
in rhythm

More profit on Just Eat and Uber Eats. For restaurant groups and food franchises with 2 to 30 locations in Switzerland.

Book an intro callSee the Marketplace Audit

20 minutes on video, free and without obligation.

Measured: +33% revenue in three months · delivery time 45 → 32 min · rating 3.2 → 4.8

Revenue is growing. Is your profit?

Every platform, commission and promotion makes it harder to see what actually earns money. On delivery platforms, margin leaks in the same three places.

Find your biggest leak
  • A

    Listed, but offline.

    Stores pause, items sell out, opening hours drift. Every hour offline sends orders to the competitor next door.

  • B

    Promotions without a receipt.

    Discounts, sponsored listings and free delivery run every week. Which ones work, which ones don’t and what each promotion really earns stays unclear.

  • C

    Fees nobody steers.

    Delivery fee, minimum order and menu prices were set once and never checked against the competition again.

Three levers. One goal: profit.

Each one works on its own. Together they close the loop from your stores to your numbers to your customers. Done for you, inside the running business.

Long exposure of a marble hall with blurred passers-by
I

Platform operations

We run your stores on every platform with you, from the menu down to the single location.

  • Uptime and opening hours per store
  • Menu advice: what to adjust, add or drop
  • Photos and listings checked, with clear tips
  • Delivery fee and minimum order per location
  • Weekly store reviews with your managers or franchise partners

Every store online when it should be.

II

Numbers & pricing

Revenue, margin and delivery time per store on one screen, each with a target and an owner. We build and maintain it and tell you where the money is.

  • Revenue and margin by store and platform
  • Store clustering by performance
  • Cost per order after commission
  • Full-menu price checks against competitors in your segment

Decisions on facts, not on gut feeling.

III

Promotions & visibility

Promotions measured by profitable orders, not by clicks. Budget moves to what works. Customers find you on the platforms, on Google and in AI search.

  • Sponsored listings and platform ads
  • Discount and free delivery planning
  • Ratings, reviews and Google profiles
  • Local SEO and AI search visibility

More orders from the same budget.

Inside the Marketplace AuditOne store, three competitors, one screen.This is what the benchmark looks like for each of your locations. Every red cell is a lever with a price tag.
Per locationYouComp. AComp. BComp. C
Avg. price, same items$18.4016.9017.2016.50
Delivery fee$4.902.903.502.90
Minimum order$40253025
Delivery time34 min384136
Items offline23472
Rating4.14.64.44.7
  1. Lever 1Pricing+$1,900 / month
  2. Lever 2Availability+$1,100 / month
  3. Lever 3Delivery setup+$800 / month
  4. About $3,800 more gross profit a month.How we get there stays in your audit. The audit costs $1,750, once.

Sample values. Your audit uses your own numbers.

What you getThree documents from one audit.Shown here as a sample with a made-up group of three locations. Your audit works with your own numbers.
  1. First page of the sample market analysisPart 1 · PDF, 8 pagesMarket analysisThe evidence: competitors, prices item by item, availability, delivery setup, menu and ratings.View sample
  2. Extract from the sample Excel file showing the price comparisonPart 2 · Excel, 10 sheetsData workbookAll raw data to check the maths: 3,520 orders, the full menu with competitor prices, formulas instead of fixed numbers.Download sample
  3. First page of the sample action planPart 3 · PDF, 2 pagesAction planFor management: three levers, amount per month, who does what by when.View sample

More on the Marketplace Audit

Case · anonymized

12 franchise partners. One rhythm.

A Swiss franchise network with twelve independent franchise partners and around 30 locations. Every partner had its own numbers, tools and habits, and head office had no common view of what was working.

Location clusters12 partners

Client anonymized. The figures above are actual results from this engagement over the periods stated, not a promise of the same outcome. The cluster chart is an illustration. Details on request under NDA.

Zurich old town with the Grossmünster seen across the Limmat in morning mist
What we built and run
  • 01
    One KPI dashboard for the whole networkFed from till, platform and accounting data. Every location with targets, traffic lights and an owner.
  • 02
    Location clusteringLocations grouped by performance pattern, so each group gets the right action plan instead of one rule for all.
  • 03
    Competitor analysis and action plansA regular competitor check and a written action plan for every location.
  • 04
    A weekly rhythm with franchise partnersFixed reviews, clear next steps, and new locations brought into the same system when the network changes.
+33%network revenue in the first three months, held since
32minaverage delivery time, down from 45
4.8average customer rating out of five, up from 3.2
12franchise partners on one dashboard, reviewed weekly

The delivery time did not come from driving faster. It came from changing what happens before the order arrives, which is the kind of lever a dashboard finds and a report never will.

My tools, disguisedWhat the work looks like from the inside.The KPI dashboard and the promotion tracking I built for this network. The dashboard shows its first seven weeks. Names, places and numbers are disguised, amounts in USD.
  1. KPI dashboard for one partner with weekly revenue and orders, disguised data01 · Per partnerEverything on one screenRevenue, orders, on-time rate and delivery time week by week. Anything red needs action this week.View full size
  2. Comparison of all partners with nine KPIs and on-time trend, disguised data02 · ComparisonNine KPIs per partnerOn-time rate, delivery time, order value, cancellation rate, orders per week, target achievement, Just Eat and online share, revenue trend. Green marks who leads.View full size
  3. Promotion tracking with discount cost and slot matrix per partner, disguised data03 · Promotion trackingEvery promotion measuredFree item, percent, 1+1 and new-customer slots per partner, with discount cost, control group and measurement date. Only what pays off stays.View full size
High-rises and tiled roofs in El Poblado, Medellín, against the mountainsClient reviewEl Poblado, Medellín
Daniel LauterbachOwner, Stinky’s Laundry S.A.S., Medellín. Translated from German.stinkylaundryprovenza.com ↗5 out of 5 on Trustpilot ↗

“We were a third too cheap and didn’t know it.”

I run Stinky’s Laundry in Provenza, Medellín, and I was sure I knew my market. Then Mr Herzig put our prices next to those of every laundry in our area. The result was clear: we were about a third below the competition, even though we work faster.

Raising prices was the hardest decision since I started running the shop. I was genuinely afraid of losing my regulars. In the end, what convinced me was having the numbers in black and white. Almost all of our regulars stayed, and our profit rose 37 % in the first month after the price change.

The report from Herzig Advisory is extensive, but nothing in it is boilerplate. Every page is about my shop, my customers and my competition. If you run a small business and feel you are working below your worth, have it looked at properly. I would do it again any time.

Same method, different industry

The method behind our Marketplace Audit, applied to a laundry with two locations in Medellín: prices, speed and ratings compared with ten businesses in the neighbourhood.

35 %below the local market price, before the analysis
+37 %profit in the first month after the price change
What the analysis delivered
  • 01Ten laundries compared: price per kilo, turnaround time, ratings
  • 02The strength found: a 4-hour turnaround, the fastest in the area, yet priced well below the market
  • 03Five levers, each with a reason and a next step
  • 04A 30/60/90-day plan for implementation

A client result from a business analysis, not a promise of the same outcome. Published with the client’s consent.

Operator, not slide deck.

Herzig Advisory works inside the running business, not next to it. No reports for the drawer. Decisions that get carried out every week.

Founder

Maximilian Herzig

Strategy & operations for delivery platforms and franchise networks

I did not start in a lecture hall. I started on the phone, in B2C sales. Soon after, I took over a team there: 19 people, revenue up 20 percent, and we helped set up a new site in Asia. Alongside the team I completed my business apprenticeship a year early, as the best of my year. That won me a German government scholarship for further education. After that I spent four semesters abroad at EAFIT in Medellín, one of Colombia’s leading business universities. With the scholarship I completed programs in AI strategy at Harvard in Cambridge and in negotiation at NUS in Singapore, two subjects I use every day and cannot leave alone.

Today, in an ongoing engagement through Herzig Advisory, I lead strategy and operations for a Swiss franchise delivery network with over USD 2.5 million in annual revenue: the P&L of 12 franchise partners with around 30 locations, a fixed weekly review with each of them, and prices, promotions and assortment on Just Eat. I built the interactive dashboard, the location clusters and the weekly rhythm from the case above myself. On top of that come two tools of my own: a digital control room that automatically flags what needs doing next, so no task gets lost, and a promotion analysis for Just Eat. For each promotion it calculates how many more units would have to sell for the discount to pay off, and compares that with actual sales. That is how I found and cut up to USD 11,500 a year in discount costs that did not bring a single extra sale.

What this engagement taught me: on the platforms, profit is rarely decided by the kitchen. It is decided by prices, availability and settings that nobody checks every week. I do the same work for other restaurant groups. From the first analysis to the weekly review, you work with me directly, in German, English or Spanish.

Executive education

Both on campus, funded by that scholarship. AI strategy shapes how I build dashboards and automate reporting. Negotiation shapes every conversation with franchise partners, suppliers and delivery platforms.

  • Harvard Division of Continuing EducationCambridge, USAProfessional & Executive Development: AI Strategy for Business Leaders
  • National University of Singapore (NUS)SingaporeExecutive Education: Negotiation and Conflict Management
Maximilian Herzig, founder of Herzig Advisory
  • A fixed weekly rhythmA 30-minute review every week and a written report every month.
  • Done for youWe set up and maintain dashboards and analyses. Your team brings the decisions.
  • Three languagesEnglish, German and Spanish. Calls and reports in your language.

Four steps to a weekly rhythm.

Step 1

Marketplace Audit

Two weeks. We compare your full menu, prices and fees with competitors in your segment and check listings, photos and ratings across all locations. About two hours of your time.

Step 2

Set the numbers

Five to eight KPIs, each with a target and an owner.

Step 3

Fix what leaks

Menus, fees, uptime and promotions, corrected store by store. Nothing new to buy.

Step 4

Weekly rhythm

30 minutes, once a week, plus a written report every month. Red means someone acts.

Two people at a table reviewing printed sheets in front of a window above Zurich

Start small. Grow when it pays.

Start with the audit, at a fixed price. If it finds no lever that pays for its fee, we tell you in week one and end it there. You pay nothing.

01 · Start here

Marketplace Audit

Your full menu next to your nearest competitors, on every platform. You see where you lose orders and what each fix is worth per month.

$1,750one time

Fixed price, up to 5 locations

  • Every store on every platform: menu, uptime, offline items, ratings. One overview across all locations
  • Competitor benchmark in your segment: every item and every price, plus fees, minimum order, delivery time, promotions and rating
  • Menu advice: what to adjust, what to add, what to drop
  • Photos and listings checked, with clear tips
  • 3 levers in writing, each sized in money per month, with a next step
  • 60-minute results call
  • Fee credited in full against your first two monthly invoices if you start a monthly package within 30 days
Request the audit

About 2 hours of your time

02 · Ongoing

Weekly Rhythm

Your own live dashboard, built for your stores, and a fixed weekly review to act on it.

On request

Priced by number of locations, agreed in the intro call

  • Interactive dashboard built for you: revenue, margin, orders, delivery time and ratings per store and platform. More KPIs on request
  • A target and an owner for every number
  • 30-minute review, once a week
  • Monthly report in writing: what moved, why, what comes next
  • Monthly competitor check
  • Cancel any month
Request Weekly Rhythm

About 30 minutes a week

Recommended 03 · Ongoing, done for you

Weekly Rhythm Plus

We don’t just show you the leaks. We fix them on the platforms, every week.

On request

Priced by number of locations, agreed in the intro call

  • Everything in Weekly Rhythm
  • Marketplace Audit included at the start, refreshed every month
  • We make the changes: menus, prices, fees, opening hours
  • Uptime watched, paused stores back online fast
  • Promotions and ads on the platforms and on Google, set up and steered by profitable orders. Ad budget paid by you
  • Google profiles kept complete, every review answered
  • Direct line on Slack or WhatsApp
Request Weekly Rhythm Plus

3-month start, then cancel any month

What the audit is not
  • No revenue guaranteeYou get three levers with an amount per month, not a promise of a specific result.
  • No subscriptionThe audit is one-off and ends after two weeks. A monthly package afterwards is optional.
  • No hourly billingThe price is fixed up front. If the audit finds no lever that covers it, you pay nothing.
VisibilityOne time, up to 3 locations, on its own or with any package. Google profiles and review care are already included in Weekly Rhythm Plus.
Visibility package

Google profiles complete and verified, with hours, photos and delivery links. Open reviews answered, unfair ones reported, plus a routine for every new review. Found on Google and in AI answers such as ChatGPT, Perplexity and Google AI when people nearby search for delivery.

The audit has a fixed price in USD. Monthly packages and the visibility package are priced by number of locations and scope, agreed in writing before we start. No hourly billing. Weekly Rhythm can be cancelled any month, Weekly Rhythm Plus after a 3-month start. Ad budgets are paid by you, directly to the platform or to Google. Every request starts with a free 20-minute intro call.

What owners ask first.

Who is Herzig Advisory?

Herzig Advisory LLC is a consulting firm founded in 2026 by Maximilian Herzig and registered in Sheridan, Wyoming, USA. It works remotely for restaurant groups and food franchises in Switzerland and focuses on one thing: more profit from Just Eat (eat.ch) and Uber Eats. The experience behind it comes from an ongoing engagement with a Swiss franchise delivery network with 12 franchise partners and around 30 locations.

We already see the numbers in the platform portal. What changes?

The portal shows what happened, one store and one platform at a time. Offline items, ratings and fees are there, but never for all your locations together. We put every store and platform on one screen, compare your full menu with the competition in your segment, add targets and owners, and tell you which lever to pull first.

Which platforms do you work with?

Just Eat (eat.ch) and Uber Eats, plus your own web shop if you have one. Most levers are the same on every platform. The settings are not.

Who is this for?

Restaurant groups and food franchises with 2 to 30 locations that make a real part of their revenue on delivery platforms. With a single location the audit rarely pays for itself, and we say so.

What does it cost?

Marketplace Audit USD 1,750, fixed, credited in full against your first two monthly invoices if you start a monthly package within 30 days. Weekly Rhythm, cancellable any month, and Weekly Rhythm Plus with the audit included and a 3-month start, are priced by number of locations. The visibility package is quoted by scope. Ad budgets are paid by you. Everything agreed in writing before we start. No hourly billing.

What if the audit finds nothing?

If we find no lever that covers the fee, we tell you in the first week and end it there. You pay nothing.

We don’t have time for another project.

That is usually the reason to start. About two hours in the audit, then 30 minutes a week. We do the setup and the analysis, your team makes the decisions.

You are not on site. Does that work?

Your numbers already live on the platforms. The weekly review runs on video, just like your store meetings today. In between, we stay in touch on Slack or WhatsApp.

Is our data safe with you?

We work with read access wherever possible, use your data only for your project and sign an NDA on request.

Let’s find your biggest lever.

Pick a package above or just start here. A few quick questions, about 30 seconds. We reply within one business day with a time for a free 20-minute intro call.

  • A first view on where your platform margin leaks
  • Free and without obligation
  • No newsletter, no sales sequence

Rather pick a time yourself?Book the intro call

Prefer email? info@herzigadvisors.com

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