Homepage
A new, strong homepage.
CHF790
- One page with all your services
- Built for phone and computer
- Inquiry form and tap-to-call phone number
- Google basics for your location
- Copy: you give us keywords, we write it
- 1 round of revisions
You only pay if you like the draft.Free draft · 50% after that · Balance due 14 days after launchRequest a draft
Before and after.
Stinky’s Laundry in Medellín: a laundry with 172 Google reviews whose website hardly brought any customers into the shop. For a carpentry shop, a tiler or a blinds and awnings installer, we work exactly the same way.
4.6 → 1Screens to the address on a phone
4 → 0Agency demo pages online
60Pages in four languages
172Google reviews answered
Before
- Opening hours and prices only as an image both out of date, Google could not read them
- Four demo pages from a web agency online Google showed one of them as “Services”
- First screen on a phone: just “WELCOME TO” the address only appeared after 4.6 screens
- No phone number to tap
- No page title with the location, no description for Google
- Load time on a phone: 4.5 seconds measured on the largest element of the homepage
After
- Load time on a phone: 1.7 seconds 0.5 seconds on a computer
- Opening hours as text, with “open now” and holidays Directions as the first button
- Prices as text and a table Express explained clearly
- 60 pages in four languages with questions and answers for Google and AI search
- Google Business Profile revised all 172 reviews answered, old demo pages removed
“I get far more inquiries, and more customers find my shop.
That used to be a constant problem. Customers wrote to us asking where exactly our shop is, because we have a very narrow entrance. Since we optimized the website, that no longer happens.
Customers really like the site, especially the interactivity with the T-shirt. It also works with AI systems: customers search through AI systems too, and that can bring in more inquiries. I did not know it was possible like this, and I also did not know you have to upload articles to your site so that Google finds you more easily and suggests you to potential customers faster and more often.”
Daniel LauterbachOwner, Stinky’s Laundry, MedellínMeasured, not claimed.
Google PageSpeed checks how fast and cleanly a page loads on a phone. Agentic browsing shows how well AI assistants can read and use the page. Both measurements are public, so you can repeat them yourself.
View the Google report (opens in a new window) ↗Measure it yourself (opens in a new window) ↗
BeforeOld website on a phone
- 75Performance
- 93Accessibility
- 100Best Practices
- 92SEO
- 1/3Agentic Browsing
AfterNew website on a phone
- 100Performance
- 100Accessibility
- 100Best Practices
- 100SEO
- 3/3Agentic Browsing
Values from Google PageSpeed Insights. On a computer also four scores of 100 and 3 out of 3, load time 0.5 seconds. Load time on a phone, measured on the largest element: 1.7 instead of 4.5 seconds.
A website you want to touch.
On the homepage you wipe the T-shirt clean with the mouse. On a phone it gets clean as you scroll. In the Complete Website package, your homepage gets its own animation that fits your business, for example a before and after of your work.
View the live site (opens in a new window) ↗60 pages in four languages. More than text:
Want a website like this for your business?You see the draft of your homepage for free, within 10 working days of receiving the photos.
What a website has to do.
Four things decide whether a visit turns into an inquiry. We show each one using Stinky’s as the example.
Easy to read on a phone
Most customers search on the go. Text, images and buttons adapt to the screen. Prices and times are shown as text, not as an image.
An inquiry with one tap
A phone number to tap, a form with photo upload, directions to your business. What the customer needs is on the first screen.
Found on Google
A clear page title with the location, a description for the search results and a well-kept Google Business Profile. That way Google knows what you offer and where.
stinkylaundryprovenza.comLaundry in El Poblado, Medellín: Express in 2 h | Stinky’s
Laundry in Provenza, El Poblado, next to Pizza Hut: express in 2 hours or free, 10,000 COP/kg. Standard in about 4 hours, 7,500 COP/kg.
Clear to AI search
When someone asks Google or ChatGPT about a business in your area, clear information counts: services, location, prices and answers to real questions.
How does your current website perform?You get a short evaluation together with the draft of your homepage, free of charge.
Three packages. One fixed price.
Introductory prices in CHF, one time. We recommend the middle one.
Website
A new website with four subpages.
CHF1’490
- Homepage plus 4 subpages: Services, Work, About us, Contact
- Built for phone and computer
- Inquiry form with photo upload
- Optimization for Google and AI search (SEO) on every page
- Template for asking customers for reviews
- Copy: you give us keywords, we write it
- 2 rounds of revisions
Complete Website
More inquiries for every single service.
fromCHF2’990
- A dedicated page for every service
- About us, Contact and a references page
- Built for phone and computer
- Inquiry form with photo upload
- Optimization for Google and AI search (SEO) for every service
- Google Business Profile revised: categories, services, photos
- Template for asking customers for reviews
- Homepage with its own animation that fits your business, like the T-shirt at Stinky’s
- All copy written after a short interview
- Hosting and maintenance included in the first year, then CHF 49 per month, cancel anytime
- 3 rounds of revisions
Optional extras
Hosting and MaintenanceCHF 49 per month, cancel anytime
Hosting, security, backups, small changes. Without maintenance: free handover to your host.
Google Profile ManagementCHF 99 per month, cancel anytime
New photos and posts, help collecting reviews, a short monthly report.
Google Profile OnlyCHF 390 one time
For businesses that already have a good website.
Introductory prices while we build our first references in the region. Invoiced without Swiss VAT, provider based in the USA. Not included: logo, photo shoot, online shop, multiple languages, advertising on Google, any guarantee of rankings on Google.
Draft first. Invoice later.
You see the draft of your homepage for free. You only pay if you like the draft.
Step 1
Get in touch
One line by email is enough. We schedule a 20-minute call, by phone or video.
Step 2
Choose a package and direction
You send photos of your work and a few keywords. We take care of the rest.
Step 3
Review the draft, then pay
You see the draft of your homepage within 10 working days of receiving the photos, free of charge. If you like it, you pay 50 percent, and we build the whole website.
Step 4
Go live
The second half is due within 14 days once the website is online. We redirect existing addresses so that links and your Google listing keep working. The domain stays with your provider.
One contact person. From start to live.
No agency with changing faces. From the first analysis to launch, you talk directly to me.
Maximilian Herzig
Websites and Google presence for local businesses
I did not start in a lecture hall. I started on the phone, in B2C sales. Soon after, I took over a team there: 19 people, 20 percent more revenue, and we built a new BPO site in Asia. I did my commercial apprenticeship alongside leading the team and finished a year early. For that I received a government continuing education scholarship. After that I studied four semesters abroad at EAFIT in Medellín, one of the leading business universities in Colombia. With the scholarship I took further training at Harvard in Cambridge and at NUS in Singapore.
Today I build websites and Google presence for trades businesses and local shops through Herzig Advisory. Alongside that, in my current engagement I am responsible for operations and partner management at midnyt: 15 franchisees with 25 locations. I built the Stinky’s Laundry website and the page you are on right now myself.
Here is what I learned: if customers cannot find opening hours, prices or a number to tap on their phone right away, it costs you inquiries. That is exactly what I build your website around. You always talk directly to me, in German, English or Spanish.
Training and languages
- Harvard Division of Continuing EducationCambridge, USA
- Professional & Executive Development: AI Strategy for Business Leaders
- National University of Singapore (NUS)Singapore
- Executive Education: Negotiation and Conflict Management
- LanguagesSpoken and written
- German, English, Spanish
What businesses ask first.
Who is this for?
For trades businesses such as carpentry shops, blinds and awnings installers, tilers, painters or gardeners, and for local shops with walk-in customers. In other words, businesses whose customers search on their phone first and then call or stop by.
Why is the example from Colombia?
Stinky’s Laundry in Medellín is a client of Herzig Advisory. What a website has to do for a local business is the same everywhere: easy to read on a phone, fast, with directions, a way to inquire and clear information for Google. That is why we show measurements you can check on Google yourself.
Why not Wix, Jimdo or a local agency?
With a site builder like Wix or Jimdo, you build the site yourself, with the copy, images and information for Google. With us, we do all of that for you at a fixed price, and you see the draft of your homepage before you pay anything.
Do I need my own photos?
Your own photos of your work have the strongest effect. Until they are ready, we use royalty-free sample images and label them.
Who owns the website?
You do. The domain stays with your provider. Without a maintenance contract, we hand the website over to your host free of charge.
Who changes copy and images later?
We make small changes for you, and they are included in maintenance for CHF 49 per month. Without maintenance, we bill for the time spent.
How fast is it?
The draft arrives within 10 working days of receiving the photos. The whole website is live no later than 2 weeks after your OK.
Why no Swiss VAT?
Herzig Advisory LLC is based in the USA and therefore invoices without Swiss VAT. The prices on this page are fixed prices and are agreed in writing before we start.
What is meant by AI search?
More and more people ask Google or ChatGPT directly about a business. The answer draws on websites and Google Business Profiles. We build both so that your business is described clearly there. There is no guarantee of mentions.
See first, then pay.
Write us one line, and you get a short evaluation of your current website and a draft of your homepage, free of charge. You only pay if you like the draft.
- Free draft, no obligation
- Reply within one working day
- Fixed price, agreed in writing beforehand
- No newsletter, no sales sequence
Maximilian HerzigI read every inquiry myself and get back to you within one working day. After that we only need photos and a few keywords, and you get your draft.
Prefer to talk right away?Book a call (20 minutes) (opens in a new window)
Or by email: info@herzigadvisors.com